Boost sales & become a thought leader with seasonal content! Learn how time-based and event-based content marketing can capture attention & generate buzz for your business
Seasonal content lets you tap into a specific time of year and catch the eye of prospective light therapy buyers.
It usually falls into two buckets:
You can also tie posts to fresh industry news or trends.
Seasonal marketing pays off only when it fits your niche. Holiday posts at Christmas or Easter can lift visibility, yet trying to cover every date clutters the calendar and dilutes the message. Aim for a focused plan rather than a “badly decorated tree.”
Critics note its short shelf-life, but seasonal pieces aren’t meant to be evergreen pillars; they serve a different purpose.
Key benefits include:
Timely posts show you track industry news and care about your readers. In the U.S., for instance, 21 % of annual flower spending in 2017 occurred in the two weeks before Mother’s Day—prime time for themed content.
Holiday budgets typically expand, with shoppers hunting for gifts “for him,” “for her,” parents, and friends. Use the season to highlight suitable products or services, but ground the campaign in past analytics and audience insights; higher spend does not guarantee automatic sales.
Reacting quickly to news and trends can position you as a go-to voice in your niche. Stories move fast, yet steady coverage earns credibility over time.
Gift guides can be resurfaced each year, and follow-up interviews or trend recaps give older posts new life.
